Education
Louisiana State University | 2018 - 2022
B.A. in Communication
Minor in Business Administration
Language
English
Chinese
Certifications
Google Ad Search (Oct 2021)
Google Analytics (Oct 2021)
Experience
Content Strategist
Willow Creatives | MAR 2022 - Present
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Worked closely with data analyst to represent clients to generate Instagram content ideas and increase engagement
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Analyzed data to understand what worked on various social media platforms to increase engagement rate
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Optimized content calendar to coincide with new product launches
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Completed research to further understand target audience and company goals
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Social Media Manager
Kung Fu Tea | JUL 2021 - Present
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Curated weekly/monthly social media campaigns and helped reach +57.3% new audiences (giveaways, content calendar, etc)
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Established and executed digital marketing strategies (social media, content creation, photo & video editing)
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Directed online traffic into sales
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Social Media Intern
Herringstone's Boutique | SEPT 2019 - DEC 2019
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Gathered resources to create mood boards for marketing campaigns
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Styled daily fashion items to boost new sales through social media strategy
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Implemented new marketing campaigns such as weekly clothing launches, seasonal promotions and sales, etc.
Skills
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Photography
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Proficient in Adobe Lightroom CC
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Photoshop
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Microsoft Office
Leadership
Advertising Federation (ADFED)
Secretary | DEC 2020 - DEC 2021
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Managed and oversaw all social media accounts
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Developed and maintained external and internal relationships with keynote speakers and members
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Assisted in planning and implementing fundraising events
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Developed strategies to increase member retention